It only takes a few minutes to upload your label to COLAs Online, if it only has about one panel, such as this beer label. On the other hand, if you have a bag-in-box container, it’s a lot more work. TTB wants every panel of the box uploaded separately. Gallo’s Peter Vella wine is a good example of how TTB wants it. Each of six panels is uploaded so that the entire label approval runs six feet or more when printed.
It is common for bag-in-box containers to show the equivalent measure in bottles, ounces or glasses. This can trip up the unwary, as in this recent rejection. TTB generally requires not just the size of the box but also the size of each unit to which the box is compared (for example, “5L is equivalent to 6.5 750 ml. bottles”). The Vella label shows how TTB wants it.