It’s a little hard to believe. After all the centuries, it is still nearly impossible to define what “handmade” is.
That’s good for Maker’s Mark and Tito, etc.
On the other hand, no pun intended, it is not so hard to see what “handmade” is not. We still have a battle of those two poles. A few months back, I spoke on this very topic at the ADI conference in Louisville. The PowerPoint is here. As it turns out, the U.S. and TTB have little to nothing by way of a solid definition. Other big countries don’t fare much better.
Note: for the heck of it, I just want to note that this post is written aboard the 7 am train from Lisbon to Porto. Perhaps I will learn a little something about handmade dessert wines.