Wine and brandy don’t seem especially sinful to us. But that apparently doesn’t stop lots of companies from portraying these products as evil or sinful. TTB approves about 100,000 alcohol beverage products per year, year in and year out, and a large percentage of these come equipped with references to sin, the devil, skulls and crossbones, and illegality. The Cognac above gets right to the point, branding itself illegal. And here is the original sin (apple wine).
Robert C. Lehrman
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