Here is an innovative new spirits product called Cocktail Caviar. It is “burst-able pearls of naturally flavored spirits.” You can toss them in some wine, or freeze them and add them to other drinks. The product is so new that there is not much about this product on the web so far. If I understand correctly, these chickpea sized “pearls” are a giantized version of the tiny booze droplets that make up Palcohol. Here, the alcohol is encapsulated in a layer of kelp and so it not quite a liquid and not quite a solid. Maybe there is shock fatigue after the Palcohol surprise, or the size of the pearls makes an enormous difference, or it’s the upscale marketing — but it does not seem like this product is bound to raise hackles the way the...Continue Reading Leave a Comment
Cocktail Caviar: Pearl Size Can Make All the Difference
As of April 8-21, 2014, this was approved. The federal government approved this brand of powderized alcohol two weeks ago. The reviewing agency has been TTB (not FDA, as some press accounts have said). TTB is a sub-unit of the US Department of Treasury.
April 21, 2014, 5 pm ET, Update: The Palcohol company has surrendered all seven label approvals back to TTB. Here is one of the labels as approved on April 8, 2014 and then the same label as “surrendered” April 21. The differing...Continue Reading Leave a Comment
Environmentally-conscious and corkscrew-phobic wine lovers alike will be thrilled to hear that TTB issued a ruling on March 11, 2014, allowing the filling of wine growlers by TTB-licensed tax-paid wine bottling houses (“TPWBH”). The ruling is in response to a new Washington state law allowing state-licensed wineries to sell wine off-site in kegs or “sanitary containers” (i.e., growlers) for off-premise consumption. Oregon passed a similar law in April 2013. These laws are particularly helpful to wineries that operate both a production facility and a separate tasting room, allowing them to fill growlers for off-premise consumption at either location. The TTB ruling is somewhat less helpful to wine retailers, requiring that they go to the extra trouble of becoming TPWBH-licensed and comply with label and recordkeeping requirements. Some wine retailers complain that it is unfair to...Continue Reading Leave a Comment
Most people call them COLAs or FLAs (federal label approvals) or “label approvals.” But those terms leave out the not so minor B — as it appears in the word “bottle,” highlighted above. TTB’s pre-market approval system extends to bottles, and it is starting to seem like many people forgot about this or never knew. TTB’s bottle review probably does not cover run of the mill bottles. It is meant to cover “distinctive bottles.” The COLA form mentions that you must complete item 18.c. “if you intend to bottle distilled spirits in a distinctive container.” It’s not so easy to know what is and isn’t distinctive. The regulations use the term “distinctive” many times, and even explain the requirements for distinctive bottles, but they don’t explain when bottles are and aren’t. It is...Continue Reading Leave a Comment
Here is Pumpkin Face Dominican Rum. Does it remind me that summer is ending and Halloween is around the corner? No. It reminds me of many other things.
It reminds me that Dan Matauch at Flowdesign has a lot of skill. I especially like the main font.
It reminds me that Mark Itskovitz was serious when he said he was thinking about getting into the spirits business.
It reminds me of the new distiller and former bartender, I met at the ADI conference — at the bar — who said bartenders hate shapes like this because they take a lot of space. But they never go in the trash can.
It reminds me of the Apple-Samsung litigation. If Apple designed this,...Continue Reading Leave a Comment
I am glad we are not stuck in this era. Work would not be fun. Many years ago, TTB/ATF contemplated putting such shackles on the alcohol beverage industry, with a proposal to ban “non-standard containers.” This old chestnut (from about 1999):
proposes to “standardize” the appearance of all alcohol beverage containers. The proposal would accomplish this by prohibiting “Any container that, by virtue of the material from which it is composed or by its shape or design, or that by its ordinary and customary use is likely to mislead the consumer as to the alcohol character of the product. . . .” The proposal expresses ATF’s concern about containers that might confuse consumers about the presence or absence of alcohol in any form. The proposal secondarily expresses concern about containers that might confuse consumers,...Continue Reading Leave a Comment