I am not going to the store as often as I used to — but when I do — I can’t escape the cavalcade of RTD spirits cocktails. That’s good for Flavorman and other formulators. It’s also good for our firm because it’s a lot of work, compared to when something similar is prepared at a bar or your home.
Earlier this year I talked this over with one of the premier flavor companies and alcohol beverage formulators out there. The full article is here and a hefty excerpt is here:
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Canned spirits cocktails are one of the biggest trends at TTB in recent years. Even though the explosion of hard seltzers probably gets more attention, TTB approved more than 370 ready-to-drink (RTD) spirits labels for margaritas in just the past five years. This is to say nothing about the many other well-recognized RTD cocktail types, such as bloody marys, martinis and so forth.
The purpose of this article is to give you a heads up that it can be surprisingly painful to get such products approved. Every time we say we’ve handled scores of grasshoppers, for example, in the past, we are in for new and unpleasant surprises, to the extent we start to think it’s routine. I will run through some of the...