media buzz

Don’t miss this story in the New York Times today. Alex Elman is a wine taster and trader in New York. She happens to be blind and this appears to hold her back from almost nothing. Alex explains:

I call myself the blind wine chick. … I’ve always had that sense of smell and taste that’s been heightened. … I’m in that glass. … I see the grapes. In my mind’s eye of course. I see the soil.

She also speaks several languages, skis, swims and so on. We’ve had the pleasure to work with Alex in her wine business and can confirm that she’s also undaunted when dealing with the government. By the way, the New York Times is doing a great job morphing from a paper to a multimedia extravaganza, and this should not be lost amid all the gloom and doom about publishing.

Sparks is all but dead. Today 13 Attorneys General announced a settlement with MillerCoors. The settlement covers this well-known brand of malt beverage with caffeine, taurine, guarana, ginseng — and essentially removes it from the US market. The old label, in use from about 2001 until today, is on the left side above. The new label is on the right. The battery symbols, caffeine (and other ingredients) are banished. The settlement calls for MillerCoors to reformulate Sparks and change the labels within three weeks. It also requires MillerCoors to pay $550,000 in fees within five days. Upon announcing the settlement earlier today, Connecticut Attorney General Richard Blumenthal said:

“Sparks is an insidious and insane drink that deservedly now is down the drain — like all stimulant-spiked alcoholic drinks should be,” Blumenthal said. “Beverages like Sparks are a witch’s brew of alcohol and caffeine, energizing drunks and encouraging dangerous, even deadly behavior. Common sense says a drink impairing judgment while conferring excess energy is a very bad idea. Studies show that these drinks lead to binge drinking, car crashes, sexual assaults and other risky behavior. They impair reactions and reasoning, but instill the illusion of alertness and energy.”

The settlement is so far-reaching, it even includes newer MillerCoors products such as Rize.

On December 11th, several consumer groups submitted a letter to Treasury Secretary-Designate Geithner, urging fast action to require a great deal more information on beer, wine and spirits labels. The letter urges TTB and the Obama Administration to:

act now to issue a final regulation to require the following information on all beer, wine, and spirits labels:  serving size, calories per serving, alcohol per serving, percent alcohol by volume, the definition of a “standard drink,” number of drinks per container, and the Dietary Guidelines recommendation on moderate drinking. TTB also should consult with FDA as to the most effective format and graphic design for the “Alcohol Facts” label.

The four consumer groups are the Center for Science in the Public Interest, the Consumer Federation of America, Shape Up America!, and the National Consumers League. They say they have been waiting more than five years since submitting their petition to change these rules. TTB’s 2007 proposed rule, and thousands of comments, are here.