sexual

TTB is still very strict about things like an age reference on the front label of a wine (requiring how long it was aged and in what). But these labels show, about as well as anything, that TTB has eased up substantially in other areas. In the 21 years before 2001, we find not one BITCH approval. By contrast, in the 7 years since 2001, we find not less than 65 BITCH approvals. We don’t see any great need for the government to banish this term, on adult beverages, but we do wonder why it’s so prevalent. There is Sexy Bitch above, Royal Bitch, Tasty Bitch, and there are many others. Where is the wine relating to cranky men?

This pretty much jumps off the screen (and the shelf?). This is from contributor Amber Fries, who said:  “There are several ways this label can be construed, and none of them have much to do with the wine inside.” The wine is barely mentioned. If sex really sells, this may well prove it.