Perhaps I should have known these labels were about something other than a “British Star of Stage” or a male chicken. But somebody needed to tell me they were also about . . . male body parts. It just so happens there are a lot of alcohol beverage labels about male body parts, all of a sudden. Since this blog tries to cover a wide variety of issues pertaining to alcohol beverages, we thought we would hold them back no longer. We have decided to start gingerly, with these two rather genteel labels, before going quite a bit further in coming days. Consider this your warning to avert your gaze if need be. It is not for nothing that they are called adult beverages. And it is not always the lady parts that get all the attention on alcohol beverage labels.
Both John Thomas Red and The Devil’s Rooster are beer made by Manchester Brewing of Concord, New Hampshire. The first term is explained here. I am not certain that the second is about the same, though a friend tells me it is (and what else could it suggest?). I am, however, quite sure this overtly risque label is about the same general topic.
Manly Parts and Booze, Part 1
http://bevlog.bevlaw.com/tag/sexual
About Author
Robert C. Lehrman is the principal attorney at Lehrman Beverage Law, PLLC. Robert founded the firm in 2001 after 12 years at the Washington, DC office of a larger firm that specializes in federal and state administrative law. From 1998...... Read Full Bio
There was only one complaint about each label, the first from an irate Irish gentleman who complained that Oscar Wilde was not, in fact, British. We agreed with him but cheered him up with the idea that Oscar would have enjoyed the joke.
A store manager complained about the pentagram behind the rooster, which is clear on the actual label but cannot be seen on your copy. Many farmers told us that the rooster was a Rhode Island Red, “and that’s one mean bird”.