It is likely that all beer, wine and spirits labels will change dramatically in the near future. TTB has been working on new rules since CSPI and other groups submitted a petition in 2003. The new rules would require a “Serving Facts” panel on every container. This panel would include a lot more information, such as the typical serving size, number of servings per container, calories, carbohydrates, protein and fat. Because this is a big, controversial change, TTB has received more than 18,000 public comments during the past few years. There are far too many comments for most people to review, and so we will highlight and summarize the most noteworthy comments here. The most recent proposal and comments are here. This is comment 17 in a series; to see others, click on the “serving facts” tag below.
Representatives Mike Thompson (D-CA 1st) and George Radanovich (R-Mariposa) are co-chairmen of the Congressional Wine Caucus. Their 2-page comment said:
- This rule “could lead to the most significant revisions in wine label requirements in the history of the American wine industry.”
- It could “have a severely detrimental impact on the wine industry.”
- There is little evidence that consumers want or need additional information of this type, and TTB should balance this against the burden.
- TTB should make it voluntary, or allow the use of typical values rather than analytical values.
- The burdens are unreasonable. They could “easily reach into the hundreds of thousands of dollars for a medium sized winery.”
Sean S. says
It is clear that people want this information, as indicated by the existence of “Slender Wine”, a wine product marketed towards those who are sugar/calorie conscious, as well as similar low-calorie products in the beer market. People are voting with their feet, and I imagine most alcohol producers will move in this direction regardless. Afterall, if there exists a “Slender Wine”, what does that suggest about all the other bottles on the shelf?
Here is the Slender Wine story: http://bevlog.bevlaw.com/wine/erythritol-in-slender-wine.