Slowly but surely, more “functional packages” are coming to town. I don’t mean packages that serve the function of storing booze, or acting as a paperweight or a vase. I mean packages that do something beyond that; beyond what is traditional; beyond moving the beverage from producer to consumer and making it look good. Ty-Ku is a simple example. It’s a pretty bottle, and it lights up when lifted. This video shows the bottle in action. In the days to come, we should be able to come up with a few other examples, including some that go a bit further down this road. If you know of others, please let us know.Continue Reading Leave a Comment
Here is Suck & Blow. It is orange wine with natural flavors. But somehow we don’t think people are buying this mainly for the fine wine. It looks like fun. It is one of only a few “interactive” beverages. The producer describes it as:
the only interactive jello shooter that turns an ordinary shot experience into something sexy, fun and extraordinary. It’s the unique method of delivery that drives everyone wild and creates an exciting new way for people to drink and meet. It’s perfect for livening up a party, energizing a bar and creating an atmosphere of fun and enjoyment. Drinking shots will never be the same.
TTB first approved this in 2004, when it was spirits-based. TTB insisted that the container must include the “not for children” icon. The brand is owned by a couple of blokes in South Carolina, and the product is bottled by Mango Bottling of Cocoa, Florida.Continue Reading Leave a Comment
Here is a rather unusual package. It is a lemon spirit packed in something like a toothpaste tube. Why? So nobody tampers with your drink. We were a little skeptical at first, because we have not seen this as a major problem. But when we mentioned it to others, a lot of people said it’s a good idea and serves an important need, at some nightclubs. The back label says “protect your drink.” It is vodka with natural lemon flavor and it’s made in Austria.Continue Reading Leave a Comment