This Design Lingers

by Robert C. Lehrman on April 6, 2009

We have giant stacks of shocking and outrageous labels, and yet we keep coming back to this one. It is simple, calm, soothing, and far from outrageous. We are no experts in graphics or design, but we think this is probably the result of superior design. For the best in consumer products design and packaging, we defer to The Dieline; they do a great job covering beer, wine and spirits design issues. Another tremendous source of information about wine label design is Mike Carter’s Serious About Wine. We wonder if Mike, or The Dieline, or anyone else out there can help us narrow down who are the best alcohol beverage label designers around these days.
As the back label says, “it lingers.”