We thought this was a good example of target marketing, as opposed to a product like Budweiser that targets a far larger percentage of all alcohol beverage consumers. Pryde Vodka displays the historically significant pink triangle. Gay Pride beer was brewed in New Hampshire as of this 1999 approval. The third image is from a 2004 approval for Pride Lager made in California. There is very little sign, on the internet, that any of these brands are alive and well.
On the other hand, Kim Crawford Wines in New Zealand are still producing Pansy! Rosé.
Personally, I think this is a terrible example of target marketing. Not to over-indulge in stereotypes, but the gays tend to enjoy cutting-edge graphic design – so what’s with the terrible font choices, the awkward kerning, the bad Photoshop? C’mon, drop shadows? In 2009?
I’m also not convinced that the use of Nazi concentration camp insignia is entirely appropriate as a branding strategy for vodka.