One might assume that beer + naked women is a nearly unstoppable combination. But it did not work out that way for Coast Range Brewing. It looks like the Gilroy, California purveyor of Nude Beer is long gone. Their last COLA was in 2006 and their last Nude Beer approval was in 2004. There is no sign of the company at the web address above. In all, the company got about 23 approvals for Nude Beer before fading away.
Coast Range provides a clear lesson that it takes a lot more than unclothed women to sell beer. In case it’s not obvious from the above image, the idea is that you buy the beer and then peel off part of the label to reveal a woman with little if any clothing. A slightly blurred example is at the end of this sentence but don’t click it if you don’t want to see nudity. This kind of stickering is a good option for companies that want to show something more than the government and retailers might otherwise allow. We wanted to capture it before it fades into ancient history. This also shows that the system has a lot of checks and balances, such as the market, and the government doesn’t need to carry the entire burden.
Nude Beer
About Author
Robert C. Lehrman is the principal attorney at Lehrman Beverage Law, PLLC. Robert founded the firm in 2001 after 12 years at the Washington, DC office of a larger firm that specializes in federal and state administrative law. From 1998...... Read Full Bio
I would like to give you a little history about “Drink Nude Beer”. First, Coast Range did not start the idea or own any rights to the idea in the first place. Drink Nude Beer was owned by another company and Coast Range was contracted to manufacture it. Coast Range went into the ground due to its own staff and upper management.
As far as government approval goes Drink Nude Beer was undergoing a 50 state license for distribution, and was one step away, until the owner decided to pull out at the last minute. Just because the product was not around for that long of a time, does not mean it can’t be marketable.
Personally i think the media markets and promotes worse things than this, including nudity.
would like to buy some nude beer for my collection do you no where i can get any
Ryan,
I have a full unopened case of the Nude Beer if you are interested.
I have numerous cases of NUDE Beer from both pennsylvania and mexico. Contact me if interested
I have a six pack for sale from 1970’s. Original container and paper bag bought in, unopened, unabused, highly collectable. Asking $900.00 or OBO
July 2017
If anyone is interested in buying some of these unopened & unscratched nude beers, please contact me. I have a few 6-packs.
I have some 6-packs of the imported Nude Beers which are unopened & uncsratched, so if anyone is interested in buying them, please contact me.
These are great gifts for bachelor parties or attractive displays for beverage establishments not to mentioned that they are highly collectible.
I am interested in purchasing some unopened and unscratched Need Beers if anyone has any for sale?
I was the graphic designer for Nude Beer from 2006-2008. The company didn’t focus on the beer enough. Too busy trying to come up with other products. So they went under as a result.
I have 2 bottles