About two years ago we showed spirits in the form of whipped cream. Last year we showed spirits in the form of an ice pop (more commonly known as a popsicle).
Just last week we showed various chocolate wines, to underscore the movement toward “The Dessertification of Beverages.” Nathan added a comment, asking how long until a convergence between spirits and ice cream. Within the same week, TTB approved a line of ice cream products, with about as much alcohol content as a light beer. snoBaR is made by Brothers International Desserts, of Irvine, California. Brothers seems to be mainly an ice cream company, more than a spirits company. So far, Brothers has approvals for Pink Squirrel (with brandy and amaretto, as above), Grasshopper (with brandy and creme de menthe), and Brandy Alexander (with brandy and creme de cocoa). All of them are about 4% alc./vol. — a fair amount more than the rum raisin ice creams of an earlier era. Baskin-Robbins tends to suggest that their Rum Raisin is made with little if any rum, while Häagen-Dazs suggests that at least a little rum is used.
snoBaR Ice Cream
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Robert C. Lehrman is the principal attorney at Lehrman Beverage Law, PLLC. Robert founded the firm in 2001 after 12 years at the Washington, DC office of a larger firm that specializes in federal and state administrative law. From 1998...... Read Full Bio
Huh. OK, another prediction: in the near future, a microdistiller desperate to cash in on the moonshine trend will not only try to market an unaged distillate made from white sugar, but they will actually use the term “sugarjack” on the label.
MB Roland is already making their “True Kentucky Shine” from sugar and a little corn, just like modern-day moonshiners, but to my knowledge nobody has actually stepped up to call their legit product “sugarjack”. Yet.
Y’all let us know when that label comes through.
Nathan may already know that Pennsylvania’s own Victory Brewing Company recently released a line of ice cream. Unlike snoBaR, the end product appears to contain zero alcohol and is made with unfermented wort, so TTB likely has no regulatory authority over this “beer” ice cream.