Good idea. A 38 proof spirit in a ReddiWhip can. Somebody should have done it a long time ago. The Atlanta Journal-Constitution reports that:
two Atlanta inventors are getting ready to release a product they think will forever change the world of silly cocktails as we know it. … So original and so potentially game-changing is this creamy newcomer that the inventors had to invent a word for it. … It is a beautiful word, a portmanteau of the highest order, and it tells you all you need to know: Whipahol!
Because of a state law that prevents bars from selling liquor from containers smaller than 750 ml, the Whipped Lightning boys have yet to get a Georgia distributor. So they’re beginning with distribution deals in neighboring states and are working toward getting a Georgia waiver.
Maple Grove Products … is the only producer of distilled spirits in the state of Georgia, according to David Dyal at the Georgia Department of Revenue.
This is what happens you combine alcohol, cream, a lawyer, and Devo (“It’s not too late. To whip it. Whip it good.”).
November 30, 2010 Update: here is a good CNBC clip on Whipahol, from yesterday. It is hard to believe that this light and frothy product can be portrayed as something sinister, and whipped up into the next “controversy in a can.”
December 8, 2010 Update: the whipped booze products get so very much attention (including our extensive on-air interview with CBS radio) that TTB issues a statement, to explain how such products are regulated.
The premise of ‘Whipahol’ (I feel like I’ve lost a few IQ points just saying that word) isn’t original as an ingredient. Mixologists have been making these types of alcohol infused whipped creams for quite a while now. I’m not surprised that someone is trying to mass market it.
Personally, I’d rather continue to make my own. Not just because it’s fun, but because you can’t help but worry about who will first be drawn to a product like this.
I agree with Brian about one thing, this product has been made by mixologists and chefs for decades. Anyone who believes they invented alcohol infused whipped cream is either a fool or a liar. We just happen to be the first to put it in a can and sell it commercially. However, I disagree with him regarding who purchases it. We have a high end bar in Memphis that uses Whipahol on many of their specialty martinis. We also have conference centers using it on coffees as well as restaurants using it with desserts. Whipahol is as diverse as the people who enjoy it. Check out our website and see for yourself – http://www.whippedlightning.com. As we like to say, practice a little Whipalogy today.
Paul Urbanowicz, CEO
Maple Grove Products
(makers of Whipped Lightning)
Will this be “banned” in the bedroom? Hmmmmmmmmmmmmmmmmmm?
It was great speaking with you this AM Paul. I’m looking forward to you putting me in contact with a distributer on the west coast for Whipahol BEFORE Christmas. I need some of that yummy stuff to share during this festive season.
Thanks in advance.
Sana Williams
I would like to purchase a can or two how do I do so?