Beer with Style

by Robert C. Lehrman on October 11, 2011

On this label, the Nova Scotia heritage is pretty big and prominent. Even though the beer is made in downtown St. Louis.

The look is probably saved by the equally big reference to “style,” and the not so big reference to Missouri. Shock Top provides another example of the power of “style.” The label proclaims Belgian in medium-sized letters on the front label, and this is saved by the nearby reference to “style”  — also on the front label of this other beer made in the middle of the U.S.