TTB gets a lot of labels. For this brand alone, it appears the brewer submitted over 1,500 labels since 2003. Why? There are many reasons why brewers submit multiple variations for a given brand (state deposit rules, container sizes, alcohol content, etc.). But here, it is probably mass customization. Due to advances in printing, small run labels are becoming increasingly common. It’s not always necessary to submit every permutation, but here are three: above, Syracuse, wide stance.
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Obama Beer
TTB is highly unlikely to approve John McCain beer anytime soon. Not because he can’t win. But because TTB is reluctant to approve labels referring to Presidents of the United States. Despite this, many companies come very close to this line. Above is Obama Ale. Here is an Illinois wine celebrating the debate between Lincoln and Douglas. And some might see our current President here.
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Pizza Beer
With oregano, basil, tomato and garlic added to this beer, it must might be good. In fact, the label proclaims it to be so good “It Deserves…A Wine Glass”. Sadly, there is no word yet about whether this wine — “Wine That Loves Pizza” — is good enough to deserve a wine glass.
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