Yesterday we discussed a scholarly article on the F-Word, in F-Words, F-Bombs and Booze, Part 1. That post was long on discussion and short on examples, so here are several examples of approved labels, raising a similar term and topic. First and perhaps most famous is Effen Vodka. It’s possible the brand name refers to something other than what Potts is talking about, but somehow we believe they are thinking of roughly the same thing. As Potts explains, this term has always been mired in ambiguity, and that accounts for much of its power and popularity. The ambiguity also, we suppose, helps it get approved. Second is Fricken Beer, as above. Indian River Brewing, of Melbourne, Florida, is hoping you too will walk up to the bartender and say “Get me a Fricken Beer.” If you don’t get slapped, it might be refreshing. Third is Big F’n Syrah. It is a robust Yakima Syrah with overtones of the F-Word. We have a few additional F-Word labels but please let us know if you see others.Continue Reading Leave a Comment
Who would’a thunk that men would appreciate booze adorned with naked women? Judging by TTB records, they do. The TTB database is overflowing with almost naked and sort of naked women in various states of cavorting. Once again, we challenge you to find the men in similarly varied states of undress. Lady Godiva Ale is made in England and Warwickshire explains that it is: “Blonde, Full Bodied, Goes Down Well.” This lady took her famous ride through the streets of nearby Coventry, England. Whereas the lady on the left had the noblest of reasons to prance around naked, we are not really sure about the lady on the right, except to say she is the nakedest lady evident in the database today.Continue Reading Leave a Comment
This beer defiantly celebrates the 2005 investigation and shut-down of the Lagunitas Brewing Company. After a two-month undercover investigation, the California ABC ordered the Petaluma, CA brewer to shut down for 20 days. The ABC found evidence of pot smoking on company premises. The label packs a lot of good writing, and a good story, onto a small label. Tony Magee, the company founder, and a former reggae musician, wrote the label:
We Brewed This Especially Bitter Ale In Remembrance of the 2005 St. Patrick’s Day Massacre And in Celebration of Our 20-Day Suspension. … Whatever. We’re Still Here. … The extra large B. Franklin said it well that you can tell the strength of a society by the paucity of pages in its book of laws. Today we are all surrounded by … laws that make large and small criminals of us all.
Many thanks to Lance M. for bringing this label to our attention.Continue Reading Leave a Comment
On Monday and Tuesday we brought you flowers in the form of rose liqueur and elderflower liqueurs. Without further ado, we wanted to bring you the most commonly used of all the flowers used in alcohol beverages. But we didn’t wanted to bring you just any hops. So here we bring you wet hops. Sierra Nevada makes Wet Hop Ale. In a video and on the label they explain that it:
… was the first American beer ever brewed with 100% fresh-picked “wet” hops. In just one day, we harvest hops in Yakima, WA, ship them that night to our brewery in Chico, CA and then rush them into the brew kettle … This extraordinary effort creates a beer with unmatched aromatics of pine and citrus … that hop fanatics like us dream of all year.
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Hops are the female flower cones of the hop plant (Humulus lupulus). They are used primarily as a flavoring and stability agent in beer, and also in other beverages and in herbal medicine. The first documented use in beer is from the eleventh century. Hops contain several characteristics favorable to beer, balancing the sweetness of the malt with bitterness, contributing flowery, citrus, fruity or herbal aromas, and having an antibiotic effect that favors...
Despite many problems here in the US, the beer on the left shows the First Amendment is alive and well. Does anyone else find it a remarkable testament to the country’s strength, that the executive branch would affirmatively approve a label rather bashing the sitting president? This label does not pull any punches, with a reference to Brown and the Katrina fiasco. It goes on to say “It’s Fall of 2008, so that means we’ve nearly seen the last of the Ugly American.” TTB has approved only a small number of labels referring to presidents. For those disinclined to find fault with President 43 we’d recommend the Cabernet Sauvignon.Continue Reading Leave a Comment
We thought this was a good example of target marketing, as opposed to a product like Budweiser that targets a far larger percentage of all alcohol beverage consumers. Pryde Vodka displays the historically significant pink triangle. Gay Pride beer was brewed in New Hampshire as of this 1999 approval. The third image is from a 2004 approval for Pride Lager made in California. There is very little sign, on the internet, that any of these brands are alive and well.Continue Reading Leave a Comment