Here we have a bit of a condiment theme. Above is horseradish flavored vodka. And here is pickle flavored vodka. Probably not what your grandfather drank, back when vodka was vodka and pickles had little to do with it.
At this point, we would guess that there are well over 75 flavors of vodka, above and beyond the common citrus and pepper flavored vodkas.
Michel Roux correctly forecast this trend way back in 1996. The article is entitled “The future, according to the marketer of Stolichnaya, will be filled with flavored vodka.” Roux is frequently cited as the marketing force behind the rise of Absolut, Stolichnaya, Absente and many other brands.
Garant Pickle Flavored Vodka is made in Russia and imported by Interbalt of Maryland. Natsionalnaya Horseradish Flavored Vodka is also made in Russia and is imported by Devo Enterprises of Horsham, Pennsylvania. How much longer until we have ketchup, mustard and wasabi flavored vodka?
Is that a Pickle in Your Vodka?
About Author
Robert C. Lehrman is the principal attorney at Lehrman Beverage Law, PLLC. Robert founded the firm in 2001 after 12 years at the Washington, DC office of a larger firm that specializes in federal and state administrative law. From 1998...... Read Full Bio
Hangar 1 spirits in Alameda, CA already released a limited-run wasabi vodka. You can find pictures of it online.
Here it is: https://www.ttbonline.gov/ALFD/publicViewImage.do?id=05280000000006. Not the prettiest label, but I suppose that’s not the point. Made with “fresh wasabi from the only USA grower, in Oregon.”
This is a perfect ingredient mixer to your Bloody Mary. Looking forward to it on the shelf.