Remember when Nixon said “You won’t have Nixon to kick around any more”? Well, we bet Plata Wine Partners is bummed that Sarah Palin is not around at the moment. They jumped on the news and came out with half a dozen “Lipstick on a Pig” labels in September of 2008. They were so enthused about the prospects here, that they claimed trademark rights to this name. Plata certainly moved quickly; President-Elect Obama referred to lipstick on a pig (without pointing to or naming any person) on September 9, 2008, and Plata filed with TTB nine days later. Governor Sarah Palin may have opened the door to some of this ridicule with her famous or infamous joke about hockey moms and lipstick. But we hasten to note that Plata’s actual label does not make any direct visual or textual reference to Palin, and we further note that she looks better in lipstick than we do. The label does say: “The origin of ‘Lipstick on a Pig’ is a mystery. But it has captivated the public’s attention like few other phrases in recent history.”
Steve Seltzer says
Cute article, thanks for the mention. I work with Plata and came up with the wine labels, and offered the wines for sale to retailers and wholesalers on my web site, http://www.conviviumbrands.com I got a lot of consumer interest, and am still getting inquiries on the wine release dates.