functional

Slowly but surely, more “functional packages” are coming to town. I don’t mean packages that serve the function of storing booze, or acting as a paperweight or a vase. I mean packages that do something beyond that; beyond what is traditional; beyond moving the beverage from producer to consumer and making it look good. Ty-Ku is a simple example. It’s a pretty bottle, and it lights up when lifted. This video shows the bottle in action. In the days to come, we should be able to come up with a few other examples, including some that go a bit further down this road. If you know of others, please let us know.

Here is a rather unusual package. It is a lemon spirit packed in something like a toothpaste tube. Why? So nobody tampers with your drink. We were a little skeptical at first, because we have not seen this as a major problem. But when we mentioned it to others, a lot of people said it’s a good idea and serves an important need, at some nightclubs. The back label says “protect your drink.” It is vodka with natural lemon flavor and it’s made in Austria.