Free Range Vodka?
As if there weren’t already enough confusion with health food terms like organic, natural, cage-free, and free-range, we’ve found a product that extends the health craze to alcoholic beverages. Meet Zubrowka, bottled with “neutralized” buffalo grass.
What exactly is neutralized buffalo grass? Well, your guess is as good as ours. But if one were to assume that by neutralizing it, it is rendered somewhat inactive or less potent, that begs the question, why bother adding the ingredient in the first place?
So, the purpose of adding a neutralized ingredient is definitely curious, but the label’s image may give us some clues. The image of a large, muscular, and almost fearsome bison dominates the label. One could assume the message here is that by ingesting the very essence of what these imposing creatures thrive on, the drinker would too be infused with virility and strength.
Robert C. Lehrman is the principal attorney at Lehrman Beverage Law, PLLC. Robert founded the firm in 2001 after 12 years at the Washington, DC office of a larger firm that specializes in federal and state administrative law. From 1998 until 2001 ... Read Full Bio