It is pronounced AH-sigh-EE, according to Zola. And it’s probably at a bar near you. It is a small, black-purple berry common to Brazil.
Distilled Resources was first off the mark, with VeeV acai spirit, in 2006. The back label says “The acai berry is thought to be the world’s preeminent superfruit … blended with … prickly pear and the acerola cherry.”
The idea was good enough that Anheuser-Busch followed in 2007, with PomaAcai. It is a pomegranate and acai berry flavored vodka, made in collaboration with USDP of Minnesota.
Not to be outdone, Absolut came along in 2008 with Absolut Los Angeles. It is acai, acerola, pomegranate & blueberry flavored vodka. It is of course made in Sweden, though another place is featured much more prominently on this label. It can be difficult to predict when this will and will not be allowed. We doubt TTB would allow Absolut Napa.
AH-sigh-EE. The Acai Berry
About Author
Robert C. Lehrman is the principal attorney at Lehrman Beverage Law, PLLC. Robert founded the firm in 2001 after 12 years at the Washington, DC office of a larger firm that specializes in federal and state administrative law. From 1998...... Read Full Bio
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