KBS Gives No Relief

by Robert C. Lehrman on August 5, 2010

Back when we saw the Scurvy label, we were a bit surprised to see much discussion about disease, on a TTB label. This one goes quite a bit further in the same direction. It mentions “rheumatism, neuralgia, sciatica, lame back, lumbago, contracted muscles, toothache, sprains, swellings, and all manner of distress” — after emphasizing that this will “give relief” from none of those. Instead, it’s “good for everything a stout ought to be good for.” It is tough to judge whether this is funny and playful, or among the types of messages that TTB ought to block. This breakfast stout is brewed with chocolate and coffee, by Founders Brewing of Grand Rapids, Michigan. We could not find the approval here, but did find it here.