It’s a wonder that Red Bull (of Austria) has not yet come out with with an alcohol beverage. It would be likely to be a smash, in that the product is so very popular as a mixer.
Perhaps things are going so well with the energy drink that there is no need to mess with it. But more likely, these two products beat the Austrians to the punch. Miller Brewing Company has approvals for Red Bull Malt Liquor going back at least as far as the early 1980s. Likewise, Majestic Distilling has approvals for Red Bull Vodka going back to 1990 or so.
This Dog Style Vodka is one of the few TTB products to make explicit reference to the famous energy drink.
Red Bull Vodka and Beer
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Robert C. Lehrman is the principal attorney at Lehrman Beverage Law, PLLC. Robert founded the firm in 2001 after 12 years at the Washington, DC office of a larger firm that specializes in federal and state administrative law. From 1998...... Read Full Bio
This is the best vodka I have ever tasted. Very hard to get a hold of, its only made in batches of 200. The first 200 bottles went in twenty minutes
Which one and what’s so great about it?
it probably didn’t came out as a mix with alcohol because mixing redbull with alcohol is not advised in quite a lot countries – canada for example. (red bull pushes the circulation while alcohol mutes it quite a bit)
Yea but have you tried it?? I had these fantastic ones in Germany, the guy used cherry liquor. Thank you Henry, you changed my life!! 😀 There’s no need to make it a mixer when you can just grab a 4 pack or more. I agree, it’s likely that they are doing so well, there is no need to expand their market.
More than likely, it deals with branding. Red Bull does not want to hurt their brand by dealing with booze companies.
As an unspoken combo, the partnership works well between Red Bull and Vodka. They risk nothing destroying brand image…yet reap the benefits. Just place a red bull machine in a bar, and viola! Keep your brand and let it silently piggyback another.