This Bacardi Island Breeze label blew in with a bang, in late 2005, and blew out quickly thereafter. Bacardi apparently had big plans for this “lite spirit.” The company booked Kim Cattrall for print and TV ads. But just a few years later, there is almost no trace of this brand or the ads. This label remains significant because it is one of the very few that refers to a Serving Size of 1.5 fluid ounces, and the “USDA National Nutrient Database.” TTB is moving toward requiring this information, in an expanded way, on all alcohol beverage labels. Diageo has pointed to this label and grumbled that it should be allowed to do something similar, too. This product is also one of very few using sucralose as a sweetener.
Robert C. Lehrman is the principal attorney at Lehrman Beverage Law, PLLC. Robert founded the firm in 2001 after 12 years at the Washington, DC office of a larger firm that specializes in federal and state administrative law. From 1998 until 2001 ... Read Full Bio