Simple Beer

by Robert C. Lehrman on January 28, 2009

If you spend any time at all on this blog, or at the liquor store, we think you will have no trouble finding plenty of ornately packaged beverages. In glaring contrast, there are the products above. They are a marvel of minimalism. No art. No UPC. No singing the praises of the beer’s astonishing finish. These labels have only what TTB requires, and barely that.
Simple labels like this may be about to go the way of the horse and buggy. Sooner or later, TTB is likely to approximately double the number of elements required on a label like this. In addition to Warning, type, brand, bottler, and net contents (as above), TTB is gearing up to require alcohol content, typical serving size, number of servings per container, calories, carbohydrates, protein, fat and allergens. Enjoy the simple things, while you can. Malt Beverage and Beer are produced by The Beer Factory of Copley, Ohio.