Twenty years ago, wine was wine and Disney was Disney and there didn’t seem to be much overlap. Things change a lot. Now Disney is on wine labels, grown at Disney vineyard, and sold at Disney parks. Winesooth brought this to our attention in the form of the Ratatouille Chardonnay. It has the little cartoon rat on the front label, along with a reference to Disney and Pixar. Back in 2007, Dow Jones said:
Next up: Disney is launching a wine label via Issaquah, Wash.-based Costco Wholesale Corp. that is based on its upcoming animated film “Ratatouille,” the tale of a rat who wants to become a French chef. The chardonnay, from the Burgundy region in France and bearing the Ratatouille name and likeness, will sell for $12.99.
Five weeks later, Bizzia reported:
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They’ve come to their senses and plan to back out of the wine market before their wine ever hits store shelves. Disney, with the help of Costco … , planned to market a wine named after their latest animated film, Ratatouille, with a label featuring the film’s main character, Remy the rat. In my post earlier this month, I questioned why the number one family and children’s brand would even consider slapping their brand name and character’s image on...