narrowed demographic

A lot of labels on this blog speak to men. This one speaks loudly to women. Above are two of four Hello Kitty table wines imported from Italy by USA Wine Imports of New York, NY. Wiki says Hello Kitty is:

one of many simply drawn fictional characters produced by the Japanese company Sanrio. Designed by Ikuko Shimizu, the first product, a vinyl coin purse, was introduced in Japan in 1974, and in the United States in 1976. … The Hello Kitty line has since developed licensing arrangements worth more than $1 billion a year in sales. Examples of products depicting the character include dolls, stickers and greeting cards to clothes, accessories, school supplies, dishes and home appliances.

This might be good for Valentine’s Day. Sanrio has licensed an awful lot of Hello Kitty products, and who would not enjoy a Saturday afternoon flaunting their Hello Kitty Lawnmower?

Large is the number of alcohol beverages with a reputation for elegance and exclusivity polished to a fine sheen. An example is Armand de Brignac Champagne. But in a burst of contrarian marketing, The Grateful Palate is running full speed in the opposite direction. Stench and Filth are Australian sparkling wines, recently approved. They are part of a Punk Bubbles line of sparkling wines. The line also includes Cheated, Vacant (For Humans) and No Future. Should we look forward to the 2005 Sewage?