Most wines play up their fine pedigree. A few cut in the other direction and proclaim their normality. Pretense wine, bottled in Napa, does the latter with dramatic visual flair. The common paper bag looks surprisingly good and fresh here. Pas Mal Syrah is another example of this trend. It is a Santa Barbara County Syrah and “Pas Mal” is French for “not bad.” The back label unabashedly says “French critics agree, Pas Mal is not bad. ‘I would cook with this.'” Let us know of other unabashedly self-deprecating alcohol beverages.
Robert C. Lehrman is the principal attorney at Lehrman Beverage Law, PLLC. Robert founded the firm in 2001 after 12 years at the Washington, DC office of a larger firm that specializes in federal and state administrative law. From 1998 until 2001 ... Read Full Bio