Most people assume TTB would be okay with the second word but not the first. Actually, it’s the other way around. The federal government is okay with Santa, but is not fond of his elixir. TTB asserts, from time to time as the issue arises, that the term “elixir” ought not to be allowed, because it would tend to suggest that the alcohol beverage has medicinal properties. That’s a big no no. Good old Webster does not really disagree, and defines the term as: “a substance held capable of prolonging life indefinitely.” Hence there are very few “elixir” approvals after about 1999. We don’t normally show the whole paper COLA in the space above. But the paper COLAs are getting fewer and fewer, as the bulk of labels are submitted via COLAs Online. The above is starting to look like a fondly remembered antique. This 1999 approval, for Santa’s Elixir wine specialty, is one of the oldest readily available in TTB’s Public COLA Registry, because it starts showing images in about 1999. Adding to this approval’s old school quaintness, I believe I see indications of a typewriter, a Xerox machine, and perhaps there is some Wite-Out lurking in the shadows. I am writing this about a week before Christmas, but now that we’ve...
Continue Reading Leave a CommentVegan Beer
Maybe John has been asleep at the switch, but this is one of the first vegan beers we have seen come down the pike. Rebecca’s Divine Wit is Vegan Beer Brewed with Oranges and Coriander. Wikipedia (not Wikileaks) says veganism is:
a philosophy and lifestyle whose adherents seek to exclude the use of animals for food, clothing, or any other purpose. Vegans endeavor to never consume or use any animal products of any type. The most common reasons for becoming, or remaining, vegan are moral conviction concerning animal rights or welfare, health, environmental concerns, and spiritual or religious concerns.
I suppose some beers have a bit of animal matter, in the form of isinglass or gelatin. This site explains and provides a helpful guidepost. So far as we know, TTB treats this term more like “biodynamic” or “premium” and less like “organic” or “Meritage.” Perhaps, when there are more vegan labels for alcohol beverages, the policy will get more clear. For a wine example, here is Flint Hills Red Wine (“for vegan enjoyment”).
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Frozen Lemonade
We thought this approval (for Smirnoff Frozen Vodka & Lemonade) was noteworthy because it points out several things. First of all, it tends to show that it’s okay to add a little bit of extra verbiage, to the mandated statement of composition, on a distilled spirits specialty. The required statement is probably VODKA WITH NATURAL FLAVORS AND FD&C YELLOW #5. The one on this label adds a few extra words such as MADE WITH SMIRNOFF. It adds a few other descriptors nearby, at VODKA & LEMONADE. Second, it tends to show it’s okay to put the color details on the back, if the general statement is on the front. CERTIFIED COLOR (general) is on the front and CONTAINS FD&C YELLOW #5 is on the back only. Third, this shows it can take a lot of work and a mighty long time for a big company to bring a product to market. This approval is already about eight months old, and there is no sign of this product on the web or at the indicated domain. Fourth, it’s probably an unusual, pouch-type package and freeze technology, based on the approval, but we’ll need to wait a bit longer to see it. Finally, as with many other Smirnoff-branded products, the references to VODKA are very large, even though...
Continue Reading Leave a CommentBlueberry Wine
This post will start short but is likely to grow long over time. Very long. We will try to show the enormous range of foodstuffs from which wine is produced. With each post we will add to the list, and I predict it will grow way past 50 60. Today we add Blueberry wine to the list.
- Avocado wine
- Banana wine
- Blueberry wine. Made by Coltsfoot Winery of Abingdon, Virginia.
- Buffaloberry wine
- Cantaloupe wine
- Dandelion wine
- Elder flower wine
- Fig wine
- Gooseberry wine
- Grape wine
- Jasmine fruit wine
- Kiwi wine
- Linden flower wine
- Lingonberry
- Lychee wine
- Mango wine
- Mangosteen wine
- Marionberry wine
- Onion wine
- Peach wine
- Pomegranate wine
- Pear wine
- Pepper wine
- Persimmon wine
- Pineapple wine
- Rhubarb wine
- Strawberry wine
- Tomato wine
- Watermelon wine
Tags: ingredients
Just One Letter
Sometimes, just one letter can make a big difference. As with TEQUIZA versus TEQUILA. One is beer and the other is quite different. TTB/ATF first allowed this brand name in 1997, for a malt beverage with natural flavors. A 1999 approval is shown above on the left, and the most recent approval is on the right above. Just a few months after the the 2008 approval, Anheuser-Busch apparently killed Tequiza in favor of Bud Light Lime. At this point, it’s gone almost without a trace, like Champale, Zima and other fading memories. A lot of the branding stayed the same over the course of twelve years and 29 label approvals. But the legal description got trimmed considerably, during that time, to remove all references to the “NATURAL FLAVOR OF MEXICAN TEQUILA.” This part apparently went too far for the Tequila industry, or TTB, to accept, even if the brand name and agave references did not. By way of another example, from the movies, Little Fockers probably would not be PG-13 if spelled with a u.
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