As if “The Wizard of Oz” and “Wicked” had not already made enough money, and entwined themselves enough into our culture, here comes Wicked Wine. It is bottled by Grove Street Winery of Healdsburg, California. I have resisted the urge to see this play, but I must say the graphics are striking. It would be tough to walk by a display of this wine without noticing Glinda and Elphaba. I suppose this could open Grove to the charge that it appeals to minors, like Ratatouille wine, but then again isn’t this the last thing a 19 year old would bring to a party?Continue Reading Leave a Comment
Just in time for the holiday season, shower the ones you love with nothing less than … an “Adequate Gift.” This is from Woot Cellars. We especially like the functional back label, giving you the chance to tell your (significant other) about all the (mediocre) times you’ve shared. For other “functional” containers, see Functional Packages, Parts 1, 2, 3 and 4.Continue Reading Leave a Comment
In the last post we discussed Braille wine labels. Today, Morse Code, as on this Australian wine label. Morse Code was invented in the 1840s and is an early form of the digital encoding so widespread today. As with many of the Braille labels, the Morse Code label here does not seem to explain the message embedded in the code. Does TTB require it? Should TTB require it? Finally, who can decode this? For the energetic, there is a decoder here.Continue Reading Leave a Comment
Above is an example of a wine label embossed with Braille. Such labels were virtually unavailable before about 13 years ago. Then, in 1996, M. Chapoutier of France begain using Braille on all its labels. The British newspaper, The Independent explains:
The technique is the same as printing visible labels: an iron Braille negative is pressed onto the back of the paper label to make the Braille bumps. Mr. Chapoutier decided to use his 40-year-old printing machine to make every one of the 2.5 million bottles of wine he produces each year. They have proved a success … . As fewer than 20,000 of the one million registered blind and partially sighted people in the UK can read Braille, other methods are also being urged including the use of audio-tapes, large print and computer disks.
The article explains that bleach and eye drops are the only other UK products imprinted with Braille. It would seem that the Braille text should be covered on the TTB label approval, just like English letters, or any other language such as Japanese. And yet we have flipped through quite a few label approvals with Braille and very few mention Braille on the label approval.Continue Reading Leave a Comment
As lawyers, we would never condone playing games on wine labels. But here are two examples where TTB was okay with it. On the left, Puzzle Time wine has a word search game. On the right, the Fetzer label features a “rebus.” That’s right, a rebus. The approval describes a rebus as “a kind of word puzzle that uses pictures to represent words or parts of words.” Can you read the rebus on this label? I don’t want to spoil the fun here, but the answer can be found on the label approval.Continue Reading Leave a Comment
It’s not just the bikinis. Honestly. It’s also the heathens in the background, the witty writing, the just-right art. In very little time and space, this label tells quite a story. The back label for the 2008 Cycle Buff Beauty Australian Malbec intones:
Like a 32 inch waist in a fat man store, Misfit Wine Co. doesn’t fit in. … The Cycle Buff Beauty, a tale of escape. How two exquisite beauties escape the clutches of heathen hands that would nave otherwise squeezed all life from their precious bodies. This Malbec Shiraz is a tribute to those who held onto their precious rose and escaped the clutches of those who just don’t know.
I wasn’t sure what to think about this raw tale. The fenceviewer blog tries to size it up, saying:
Cycle Buff Beauty is, beyond doubt, the kookiest wine we have ever sampled. Also, one of the better ones. … Goes well with steak; ideally suited for brontosaurus. … It is almost as full-bodied and raucous as the bodacious babes on the label. … [It] has attitude [and] astonishing label art.
This story of narrowly escaped rape and murder probably would not be shocking on a TV show in this day and age, but it still makes for a very...Continue Reading Leave a Comment