Yesterday we discussed a scholarly article on the F-Word, in F-Words, F-Bombs and Booze, Part 1. That post was long on discussion and short on examples, so here are several examples of approved labels, raising a similar term and topic. First and perhaps most famous is Effen Vodka. It’s possible the brand name refers to something other than what Potts is talking about, but somehow we believe they are thinking of roughly the same thing. As Potts explains, this term has always been mired in ambiguity, and that accounts for much of its power and popularity. The ambiguity also, we suppose, helps it get approved. Second is Fricken Beer, as above. Indian River Brewing, of Melbourne, Florida, is hoping you too will walk up to the bartender and say “Get me a Fricken Beer.” If you don’t get slapped, it might be refreshing. Third is Big F’n Syrah. It is a robust Yakima Syrah with overtones of the F-Word. We have a few additional F-Word labels but please let us know if you see others.Continue Reading Leave a Comment
Wiggins points to The Connotations of the F-Word. This is a post in The Language Log; it is a blog run out of the University of Pennsylvania since 2003. The post is by Chris Potts, a Professor of Linguistics at the University of Massachusetts, Amherst. He wants to get a better understanding of why people tend to remain so fascinated with this term (and other “taboo vocabulary”). He wants to know:
Does it in fact have sexual connotations even when used as an intensive, as in Bono’s “really, really f-ing brilliant”?
Ed. note: F-word modified. It’s not an idle topic; the FCC needs to grapple with this and so does TTB. Potts applies some fancy academics to this not so fancy topic, with cosine measures, cooccurrences, fleeting expletives, formal linguistic theories, latent semantic analysis, and even rubrics of framing. He does not necessarily conclude that the term has much to do with sex.
This topic has a fair amount of relevance here, because this terminology pops up on alcohol beverage labels more often than...Continue Reading Leave a Comment
Who would’a thunk that men would appreciate booze adorned with naked women? Judging by TTB records, they do. The TTB database is overflowing with almost naked and sort of naked women in various states of cavorting. Once again, we challenge you to find the men in similarly varied states of undress. Lady Godiva Ale is made in England and Warwickshire explains that it is: “Blonde, Full Bodied, Goes Down Well.” This lady took her famous ride through the streets of nearby Coventry, England. Whereas the lady on the left had the noblest of reasons to prance around naked, we are not really sure about the lady on the right, except to say she is the nakedest lady evident in the database today.Continue Reading Leave a Comment
TTB is still very strict about things like an age reference on the front label of a wine (requiring how long it was aged and in what). But these labels show, about as well as anything, that TTB has eased up substantially in other areas. In the 21 years before 2001, we find not one BITCH approval. By contrast, in the 7 years since 2001, we find not less than 65 BITCH approvals. We don’t see any great need for the government to banish this term, on adult beverages, but we do wonder why it’s so prevalent. There is Sexy Bitch above, Royal Bitch, Tasty Bitch, and there are many others. Where is the wine relating to cranky men?Continue Reading Leave a Comment
For all those occasions when Cisco or Schlitz Malt Liquor is far too classy, may we heartily recommend this fine almond flavored wine? Even if this is not a big seller in the US, this page vaguely suggests that this winery makes a similar product for export.Continue Reading Leave a Comment