Yesterday we discussed a scholarly article on the F-Word, in F-Words, F-Bombs and Booze, Part 1. That post was long on discussion and short on examples, so here are several examples of approved labels, raising a similar term and topic. First and perhaps most famous is Effen Vodka. It’s possible the brand name refers to something other than what Potts is talking about, but somehow we believe they are thinking of roughly the same thing. As Potts explains, this term has always been mired in ambiguity, and that accounts for much of its power and popularity. The ambiguity also, we suppose, helps it get approved. Second is Fricken Beer, as above. Indian River Brewing, of Melbourne, Florida, is hoping you too will walk up to the bartender and say “Get me a Fricken Beer.” If you don’t get slapped, it might be refreshing. Third is Big F’n Syrah. It is a robust Yakima Syrah with overtones of the F-Word. We have a few additional F-Word labels but please let us know if you see others.Continue Reading Leave a Comment
Cary Wiggins alerted us to a recent, scholarly article about, of all things, the F-word. His blog, called Meeting the Sin Laws, covers the intersection of sin, vice, alcohol beverages, and the law.
Wiggins points to The Connotations of the F-Word. This is a post in The Language Log; it is a blog run out of the University of Pennsylvania since 2003. The post is by Chris Potts, a Professor of Linguistics at the University of Massachusetts, Amherst. He wants to get a better understanding of why people tend to remain so fascinated with this term (and other “taboo vocabulary”). He wants to know:
Does it in fact have sexual connotations even when used as an intensive, as in Bono’s “really, really f-ing brilliant”?
Ed. note: F-word modified. It’s not an idle topic; the FCC needs to grapple with this and so does TTB. Potts applies some fancy academics to this not so fancy topic, with cosine measures, cooccurrences, fleeting expletives, formal linguistic theories, latent semantic analysis, and even rubrics of framing. He does not necessarily conclude that the term has much to do with sex.
This topic has a fair amount of relevance here, because this terminology pops up on alcohol beverage labels more often than you...Continue Reading Leave a Comment
We thought this was a good example of target marketing, as opposed to a product like Budweiser that targets a far larger percentage of all alcohol beverage consumers. Pryde Vodka displays the historically significant pink triangle. Gay Pride beer was brewed in New Hampshire as of this 1999 approval. The third image is from a 2004 approval for Pride Lager made in California. There is very little sign, on the internet, that any of these brands are alive and well.Continue Reading Leave a Comment
Costco is coming on strong with its own brand (Kirkland Signature) in beer, wine and spirits. Various reports suggest Costco is one of the biggest and most powerful US retailers across the alcohol beverage spectrum, and here are signs that they have no intention of easing up on the throttle. Here are Kirkland Scotch, Vodka, Beer and Champagne. All told, Costco has more than 80 alcohol beverage products approved so far under its brand since 2003.Continue Reading Leave a Comment
We thought it would be good to have a tag for unusual containers, and this would rather appear to fit the bill. This is Dan Aykroyd’s new vodka. Many thanks to Rob Masters, Distiller at Colorado Pure Distilling, for alerting us to this. The Intoxicologist and Dan explain.Continue Reading Leave a Comment