It seems like TTB has eased up on various issues in recent years, and we will try to show this trend in the weeks to come. But there are still plenty of areas where TTB is quite strict. For example, good luck if you want to talk about vitamins or beneficial effects. TTB is also quite strict about the little lady above. She’s not allowed in the US. The blue label is a non-US label. By contrast, on the white label, TTB insisted that the importer obliterate the logo. TTB said: “When new labels are printed, the pregnancy logo must not appear on label and can not appear marked-out with a black marker.”

“We do prohibit the French (or any other country’s) government health warning,” Arthur H. Resnick, spokesman for the U.S. Alcohol and Tobacco Tax and Trade Bureau said in an e-mail. “We feel that consumers are likely to be confused and possibly misled by a proliferation of government warnings.”

From The Washington Post

This pretty much jumps off the screen (and the shelf?). This is from contributor Amber Fries, who said:  “There are several ways this label can be construed, and none of them have much to do with the wine inside.” The wine is barely mentioned. If sex really sells, this may well prove it.

What with all the hullabaloo about Joe the Plumber, the least we thought we could do is bring you this “fine ale.” If you dare, please use the comments to expand upon this crack concept.