These beer products look a lot like spirits, don’t you think? They have a spirits-related brand name, common cocktail names, spirits-shaped bottles and an alcohol content that is high for beer. The website goes so far as to describe the first one as a “traditional margarita.” The other versions are Hurricane, Pina Colada and Long Island Iced Tea. In a bout of writing that would not make Don Draper proud, the Pina Colada back label would have you believe this product, going for a few bucks per bottle, is the next best thing to having your own island. If so, I wouldn’t want to draw whatever is third best. Perhaps mxologi is an Anheuser-Busch response to the very successful line of malt beverages under the Smirnoff name. After all, the Smirnoff products certainly suggest spirits, and also happen to be made with sucralose.

In the last post, we showed a pineapple wine from Radee. As in the image above, Radee also imports a wine fermented from mangosteen. The New York Times has a good introduction to the mangosteen in this video. It features an ethnobotanist and explains that this fruit was banned from the United States until a few years ago. In other unusual ingredients, a Cooperstown, New York brewer makes an ale with mace, among other spices such as grains of paradise. Mace is similar to nutmeg but is not the same. The nutmeg tree is the source of both spices and is one of very few plants that produce more than one spice; nutmeg comes from the tree’s seed and mace comes from the seed’s cover. Ommegang’s Adoration Ale also features coriander and cardamom according to the label, and cumin according to the website.

Back in the 1970s ATF/TTB worked vigorously to control wine-labeling, where FDA wanted to get involved and insist upon detailed ingredient lists, as is common on most other food labels. The matter got resolved by way of Brown-Forman Distillers Corp. v. Mathews, 435 F. Supp. 5 (W.D. Ky. 1976). But this did not stop Bonny Doon Winery. Many of Bonny Doon’s labels include quite detailed ingredient labeling, and Bonny Doon has been one of few alcohol beverage companies willing to swim against the tide and volunteer this information. Bonny Doon’s Cunning label shows the following ingredients:  grapes, tartaric acid and sulfur dioxide. It goes on to say the product was made with cultured yeast, yeast nutrients, French oak chips, and French oak barrels. According to Decanter, Bonny Doon president Randall Grahm said:

It’s useful to provide more detailed information about the ingredients used in wine production and reduce our dependence on standard wine additions, even those considered to be benign such as tartaric acid, bentonite, yeast nutrients, enzymes, sulphur dioxide.

Let us know if you see other TTB labels with detailed ingredient labeling.