Tough video on alcohol beverage law which takes aim at the Virginia ABC. It is credited to Caleb Brown and Austin Bragg, but it would be nice to know more about the people and groups and motivations behind this hard-hitting video. It won the 2009 award for video of the year, from the Sam Adams Alliance. For more information, contact Robert C. Lehrman.
Continue Reading Leave a CommentTwo Million Hours of Beer
This Bud label shows two million hours worked at the Houston brewery without a lost time accident.
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Nude Beer
One might assume that beer + naked women is a nearly unstoppable combination. But it did not work out that way for Coast Range Brewing. It looks like the Gilroy, California purveyor of Nude Beer is long gone. Their last COLA was in 2006 and their last Nude Beer approval was in 2004. There is no sign of the company at the web address above. In all, the company got about 23 approvals for Nude Beer before fading away. Coast Range provides a clear lesson that it takes a lot more than unclothed women to sell beer. In case it’s not obvious from the above image, the idea is that you buy the beer and then peel off part of the label to reveal a woman with little if any clothing. A slightly blurred example is at the end of this sentence but don’t click it if you don’t want to see nudity. This kind of stickering is a good option for companies that want to show something more than the government and retailers might otherwise allow. We wanted to capture it before it fades into ancient history. This also shows that the system has a lot of checks and balances, such as the market, and the government doesn’t need to carry the entire...
Continue Reading Leave a CommentToo Remote Brewery
Lang Creek Brewery bills billed itself as “America’s Most Remote Brewery” and is was 500 miles east of Seattle, in Marion, Montana. Perhaps it was too remote. Sadly, it closed a few months ago. The above is one of the last of about 12 approvals over just five months (for the most recent owner of the brewery). It’s a tough business and I suppose it’s even tougher when things like supplies and repairs and visitors are a few hours away. New West explains why the brewery could not carry on, complete with good photos. In the article, Lang’s marketing director confirms:
“The idea was great, the location was awesome — it’s such a gorgeous piece of property. … But business-wise it’s just hard to make a living when you don’t have consumers all around you.”
Was it really America’s most remote brewery? By what measure? What’s the most remote brewery now?
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Cubes of Cachaca
Here is Leblon Cachaca Ice Cubes. It is Brazilian rum (with flavor), in a 200 ml. pack designed to freeze. This should be of interest to Camper English at Alcademics, as he is inclined to tinker with all manner of alcohol beverages and ice. The label says this product is “Made with Glazierepura Natural Freeze Technology.” BevNetwork explains that Glazierepura is a newly patented technology that can “freeze any alcohol and does not affect the flavor profile of the spirit.” Even though this Leblon product is only 40 proof, the technology would allow, for example, making ice cubes out of vodka — or even Single Malt Scotch. The US-Israeli company behind this technology partnered with Leblon for the offical US launch, on April 27, 2009 in New York.
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