TTB often says the term “vodka” may not appear, in a prominent manner, unless: the product is simple vodka, or qualifying language surrounds the term, in the same font. An example is VODKA WITH NATURAL FLAVOR, where TTB would not usually allow VODKA to be more prominent than WITH NATURAL FLAVOR. The product above is not plain vodka, and yet the term “vodka” appears in a surprisingly emphasized manner. It is emphasized by being large (about five times the size of the actual statement of composition). It is emphasized by repetition (no less than six appearances). It is also emphasized to the extent that “Smirnoff” is or was synonymous with “vodka.” The true statement of composition is hard to read on this scan and says: “MADE WITH VODKA, GUARANA EXTRACT, NATURAL FLAVORS, CARAMEL COLOR, CAFFEINE & SODA WATER.” The other color is off to the side. TTB has underscored this vodka rule by asserting, on other approvals for this brand: “When new labels are printed, the word ‘vodka’ cannot appear more prominent nor stand alone. [Vodka & Guarana] must appear together and in the same size type print/font.” TTB felt strongly enough to allow it with all of the following restrictions: Arizona sales only, test marketing only, 23,000 cases only, and six months only. Curiously, TTB...
Continue Reading Leave a Commentingredients
Bacon Flavored Vodka
Wait no longer; bacon flavored vodka is here. The company says: “Yes, Bacon Vodka. Bakon Vodka is a superior quality potato vodka with a savory bacon flavor. It’s clean, crisp, and delicious. This is the only vodka you’ll ever want to use to make a Bloody Mary, and it’s a complementary element of both sweet and savory drinks. ” Dozens of blogs chronicle the public’s fascination with bacon, from the bacon suitcase, to the bacon bra, to . . . bacon flavored vodka. Salon attempts to explain why bacon is such a huge phenomenon:
Americans have a guilty relationship with food, and perhaps no food is more guilt-inducing than bacon — forbidden by religions, disdained by dietitians and doctors. Loving bacon is like shoving a middle finger in the face of all that is healthy and holy while an unfiltered cigarette smolders between your lips.
“Bacon has the perfect balance of sweet, salty, smoky flavor, and the perfect balance of meaty and crispy texture,” says James Villa, the author of “The Bacon Cookbook.” “It’s the most perfect food ever created by the gods.”
Continue Reading Leave a CommentJohn T. Edge, author and director of the Southern Foodways Alliance, says, “Bacon is a sort of 21st century tattoo, a marker that declares the wearer to...
Tags: ingredients, unlikely combinations, would you drink it?
What Could be Better than Seven Daughters?
What could be better than seven daughters? Would eight be better? Here is Seven Daughters wine. It is made with — you guessed it — seven varietals of wine. Is this better than one or a few great varietals? Would 12 be better still? We wonder if this is a good idea for making superior wine, a good idea for marketing, both, or neither. We haven’t tasted the wine, but we do think this makes for a good, clean logo and a good theme. The website is about as pretty as the second prettiest daughter. This wine is bottled by Monterey Wine Co. of King City, California and seems to be marketed by Terlato Wine Group.
Continue Reading Leave a CommentTags: ingredients
Erythritol in Slender Wine
FDA said Truvia looks okay on December 17, 2008 and TTB approved this wine, with erythritol, a mere two days later. It is difficult to distinguish among erythritol, stevia, Truvia, rebiana and many other new sweeteners hitting the market. Erythritol seems to be a component of Truvia. Fooducate says erythritol is:
a sugar alcohol, a carbohydrate found naturally in various fruits and vegetables. Used in both Purevia and Truvia. It helps them mimic the texture and mouthfeel of table sugar.
Rebiana is:
the trade name for a stevia-derived sweetener developed jointly by the Coca Cola Company and Cargill. According to Cargill, rebiana is “the best tasting part of the stevia leaf.”
Truvia is:
Cargill’s consumer brand of Rebiana-based sweetener packs.
And Stevia is:
a South American Plant from the sunflower family, grown and used by locals for its sweet tasting leaves. Stevia Extracts are 200-300 times sweeter than sugar, but contain no carbohydrates (calories).
Cargill, finally, on its Truvia FAQ explains that erythritol “is a sugar alcohol, a carbohydrate found naturally in several fruits. Erythritol doesn’t lead to tooth decay, is safe for people with diabetes and in reasonable amounts does not lead to gastrointestinal side effects (in other words, no gas or bloating).”
Continue Reading Leave a CommentTags: ingredients, policy
Dragonfruit Bacardi
What on earth is a dragonfruit, and do you want any in your rum? It is “an outlandishly flaming pink, spineless cactus fruit that looks like an artichoke from Mars.” This is according to David Karp, “The Fruit Detective.” Karp was very early in calling this still-budding trend. He is credited with familiarizing Americans with this fruit. Way back in 2002 he said “Improbably enough, it’s now the object of a mad scramble, one of the most colorful booms in California’s agricultural history, replete with paranoia and intrigue.” His article, in the Los Angeles Times, is so good, especially as compared to the other information readily available, that we will quote it at length. Karp explains:
The mango did it. The Meyer lemon did it. Over the years, many fruits have crossed the barrier from exotic rarity to become available to all of us. … Now there’s a new one poised to make the leap, and it’s safe to say it is the strangest one yet.
Continue Reading Leave a CommentThe texture of the flesh is similar to kiwifruit, though its subtle flavor and refreshing juiciness are really more reminiscent of watermelon. … “It’s so visually stunning that our customers are intrigued by it,” said Bill Yosses, pastry chef of Citarella restaurant in New York, who has...
Very Modern Spirits
Modern Spirits makes about nine “artisan vodkas.” They are based in Monrovia, California. We wanted to feature them because they tend to gravitate away from ordinary flavors and toward the unusual. Above is Vodka Infused with Oregon Black Truffle. And here is Celery Peppercorn. We don’t see any ordinary flavors in Modern’s portfolio of “sipping vodkas” which also includes these flavored vodkas: Candied Ginger, Rose Petal, Pumpkin Pie, Chocolate Orange, Grapefruit Honey, Pear Lavender, Three Tea. But wait, there’s more. They also make “custom vodka” to your individual specifications, as part of their “Haute Custom Vodka” program. It works like this:
Continue Reading Leave a CommentHaute is a new line of one-of-a-kind flavored spirits created by Modern Spirits for individual clients to match their unique passions, personalities and palates. Like custom perfume and couture clothing, Haute creations are designed exclusively for each client and are available for their sole purchase. … Upon receiving a commission, we follow a strict five-step process to produce each Haute creation … a personal interview to help us identify [the client’s] passions, personalities and palates. … We create up to three Haute samples that combine different base spirits and ingredients from around the world to fit each client’s flavor profile. … Submit the formula and labeling for government approval. … Create, bottle and package...
Tags: ingredients, unlikely combinations