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How many prognosticators, and beer companies, need to foretell the end of the world, before we see it coming? The Mayans were early to call this thing, a couple of thousand years ago. But since then, Stevens Point Brewery has notably called it, with their 2012 Black Ale. The label explains that “The ancient Mayans developed a ‘Long-Count’ round calendar that ends ominously on December 21, 2012. This date is the inspiration for the name of this Ale.” Box 19 of the form explains that the date is nothing major like “a vintage date, production date, cellar date or sell-by date.” It’s only the end of the world. A handful of Tequila labels back up this prophecy. The Luna Nueva Tequila labels show a few cavorting cadavers, and refer to “2012 The Mayan Prophecy.” Box 19 of the form explains that “The ancient Mayan believed that time runs in cycles and the last recorded cycle ends on [December 21, 2012].” As if that weren’t bad enough or soon enough, this Oregon brewer is getting ready with Apocalypse IPA, and this New Zealand brewer has Armageddon IPA. Lest anyone tremble, my favorite line from the Wikipedia page is where NASA says the 2012 predictions may be comparable to those surrounding the...

In a massive and coordinated action yesterday, the Federal Government moved to favor Red Bull and pummel other drinks with caffeine. FDA handed a giant gift to Red Bull here. The FTC handed a humongous present to Red Bull here. Other actions are expected imminently, as legions of other regulators rush in to exaggerate the dangers (it looks like soda, it’s “loaded with caffeine,” it’s like a “plague” and “toxic”) and ignore evidence to the contrary. This follows many state actions in recent weeks. Presto, problem solved! We eagerly await the evidence that young people cut back on alcohol, or cut back on co-consumption of  alcohol with caffeine. We hope it’s better than the current leading study; it purports to highlight the dangers of the pre-mixed products such as Four Loko, Liquid Charge, Joose and scores of others — without ever having examined any such products. Instead, the O’Brien study reviewed products so different they are not even within the scope of yesterday’s governmental actions (none of which, after some dexterous sleight of hand and misdirection, stopped it from instigating the above actions). We believe caffeine and alcohol raise plenty of important public policy issues, whether they are combined or not, and they warrant serious deliberation. But many of the deliberations so far reflect political pressures...

The upcoming Halloween holiday brings to mind candy and costumes and ghosts and ghouls and witches. This year, witches and witchcraft have enjoyed an additional autumnal limelight after tapes surfaced of U.S. Senate candidate Christine O’Donnell (R-DE) claiming to have dabbled in witchcraft while in high school. Squished Witch, from Oz Winery of Wamego, Kansas, looks set to capitalize on the shared whimsy of this year’s Halloween and political seasons. The winery describes Squished Witch as a “fruity, semi-sweet Ives Noir based red.” Like Squished Witch, most of the three-dozen wines in the Oz Winery stable boast some obvious connection to the classic film The Wizard of Oz, including I’ve Got You My Pretty, The Lion’s Courage, The Wonderful Wizard of Oz, Scarecrow, Flying Monkey, and I’m Melting Merlot. The Squished Witch label is home to at least one interesting legal issue. If you were looking for the class/type description and/or alcohol content and weren’t having any luck, note the smallish cursive words “Red Table Wine” nestled in a fold in the land above the fanciful name. I missed them at first, second, and third glance. Oz also has Drunken Munchkin, and it’s rare to have a reference to intoxication on a wine label. The Witch label reminds me that a friend used to...