Controversy in a cup. This little shooter raises a lot of TTB issues. First of all, it’s a gel-shot and those can be controversial from time to time. Next, it is technically a wine but it has added spirits — in the form of citrus neutral spirits (vodka, for all intents and purposes) and flavors. But wait, there’s more. It contains caffeine. It contains taurine. And … it contains added vitamins, in the form of Vitamin B6 and B12 (pyridoxine and cyanocobalamin).
Not too surprisingly, this 2006 gem of an approval is also “surrendered” (see about halfway down the form).
As of this writing, TTB does not allow vitamins to be directly added to beer, wine or spirits. Until recent months, TTB allowed vitamins to be added so long as their was no direct reference to the vitamins on the label or in advertising. TTB is at the early stages of developing regulations related to alcohol beverages containing vitamins, minerals and caffeine.
TTB Not OK with Vitamin Wine
About Author
Robert C. Lehrman is the principal attorney at Lehrman Beverage Law, PLLC. Robert founded the firm in 2001 after 12 years at the Washington, DC office of a larger firm that specializes in federal and state administrative law. From 1998...... Read Full Bio
Additionally, can they really put Gello onto this package? It appears that this is possibly infringing on Jello’s trademark.
I love the idea of premade gelatin shots though. Are there many other ideas like this out there. I would love to see if there are more of these out there and what term they use for gelatin.
Oh yes there are lots of pre-made gel shots out there. I believe it is most common to say “gel.” This would appear to be quite descriptive and avoid the trademark issue.