Slowly but surely, more “functional packages” are coming to town. I don’t mean packages that serve the function of storing booze, or acting as a paperweight or a vase. I mean packages that do something beyond that; beyond what is traditional; beyond moving the beverage from producer to consumer and making it look good. Ty-Ku is a simple example. It’s a pretty bottle, and it lights up when lifted. This video shows the bottle in action. In the days to come, we should be able to come up with a few other examples, including some that go a bit further down this road. If you know of others, please let us know.Continue Reading Leave a Comment
We’ve come a long way, from clay pots to glass bottles to steel cans to . . . the bag-in-box. The bag-in-box came to wine about 10 years ago and Franzia took it and ran with it (Franzia’s website and labels say it’s “The World’s Most Popular Wine.”). But much more recently, the box has come around to package beer and spirits. Sam Adams Twisted Tea is packed in a 1.3 gallon Cardboard Keg. The box says the beverage will stay fresh for up to 30 days after opening, and that’s pretty good for a beer product. The product is classified as a malt beverage with natural flavors. Turning to spirits, the Sauza Margarita is packed in a 1.75 liter bag-in-box. It is classified as a spirits cocktail, made with tequila and triple sec.Continue Reading Leave a Comment
two Atlanta inventors are getting ready to release a product they think will forever change the world of silly cocktails as we know it. … So original and so potentially game-changing is this creamy newcomer that the inventors had to invent a word for it. … It is a beautiful word, a portmanteau of the highest order, and it tells you all you need to know: Whipahol!
Because of a state law that prevents bars from selling liquor from containers smaller than 750 ml, the Whipped Lightning boys have yet to get a Georgia distributor. So they’re beginning with distribution deals in neighboring states and are working toward getting a Georgia waiver.
Maple Grove Products … is the only producer of distilled spirits in the state of Georgia, according to David Dyal at the Georgia Department of Revenue.
This is what happens you combine alcohol, cream, a lawyer, and Devo (“It’s not too late. To whip it. Whip it good.”). November 30, 2010 Update: here is a good CNBC clip on Whipahol, from yesterday. It is hard to believe that this light and...Continue Reading Leave a Comment
Here is Suck & Blow. It is orange wine with natural flavors. But somehow we don’t think people are buying this mainly for the fine wine. It looks like fun. It is one of only a few “interactive” beverages. The producer describes it as:
the only interactive jello shooter that turns an ordinary shot experience into something sexy, fun and extraordinary. It’s the unique method of delivery that drives everyone wild and creates an exciting new way for people to drink and meet. It’s perfect for livening up a party, energizing a bar and creating an atmosphere of fun and enjoyment. Drinking shots will never be the same.
TTB first approved this in 2004, when it was spirits-based. TTB insisted that the container must include the “not for children” icon. The brand is owned by a couple of blokes in South Carolina, and the product is bottled by Mango Bottling of Cocoa, Florida.Continue Reading Leave a Comment
- It is two products on one label approval form. Box 19 (of the approval linked above) carefully notes “there are two pre-import letters associated with this product.”
- It is important to sell these in a four-pack because each cup is only 25 ml. TTB does not allow 25 ml. for spirits. When four are joined together, as here, it conforms to the 100 ml. “standard of fill.” These standard of fill rules have been important to TTB for many decades. TTB calls this aggregate packaging.
- To reinforce the aggregation, it is helpful to say NOT FOR INDIVIDUAL SALE.
- Because they are tiny, it is helpful to state NOT FOR CHILDREN. This can help avoid the shame of a Liquid Lunchables designation.
- It is important to put some labeling on the outer pack and some on the inner pack.
The origin (New Zealand) is also a bit unusual for spirits. There are a great many products in the Twistee Shots line, imported by Smart Beverage of Louisville, Kentucky.Continue Reading Leave a Comment
Here is a rather unusual package. It is a lemon spirit packed in something like a toothpaste tube. Why? So nobody tampers with your drink. We were a little skeptical at first, because we have not seen this as a major problem. But when we mentioned it to others, a lot of people said it’s a good idea and serves an important need, at some nightclubs. The back label says “protect your drink.” It is vodka with natural lemon flavor and it’s made in Austria.Continue Reading Leave a Comment