political

We wrote about President Obama’s appearance, on a beer label, many weeks ago. So we were going to leave the above label alone. But the Hennessy label has received surprisingly little press attention, and a reader reminded us about it. The Hennessy label provides a vivid illustration of where the line is drawn, in the matter of Obama-alcohol-beverage-labeling, and how to do it right and wrong. Hennessy got it right, apparently, by avoiding any direct reference to Mr. Obama (by way of name or likeness). They went right up to the line but did not cross it. By contrast, as to the beer, Jill Jaracz wrote in to say:

Amid all the hoopla over the Presidential Inauguration, the TTB has officially nixed the idea of putting President Obama’s name and likeness on beverage labels by denying Ommegang Brewery’s application for a single-batch ale called Obamagang that they planned to release around Inauguration Day. TTB denied this label because they do not allow commercial use of someone’s name or likeness without that person’s permission. In order to comply with the law, the Cooperstown, NY-based Ommegang chose to rename their product Ale 2009, and the new approved keg label depicts that the beer was created in honor of the Inauguration. However, Ommegang’s website still flaunts the ruling...

Avery Brewing is more than ready for the new president. Way back in March, this Boulder, Colorado brewer got approval for Ale to the Chief!, a Presidential Ale. Blast Magazine says it’s selling well, and in 32 states. The script on the label says:

Ale to the Chief! A Presidential Pale Ale to celebrate Inauguration Day, January 20, 2009 We the Brewers of Avery Brewing Company, in order to form a more perfect ale, require new leadership that can liberate us from our quagmires in foreign lands; embrace environmentally sound energy alternatives to imported oil; heal our ailing health care system; free us from tyrannical debt and resurrect the collapsing dollar. We hereby pledge to provide him or her with an ample amount of our Presidential Pale Ale to support in the struggle for the aforementioned goals! Hail to the New Chief! A brew worthy of the Oval Office!

Despite many problems here in the US, the beer on the left shows the First Amendment is alive and well. Does anyone else find it a remarkable testament to the country’s strength, that the executive branch would affirmatively approve a label rather bashing the sitting president? This label does not pull any punches, with a reference to Brown and the Katrina fiasco. It goes on to say “It’s Fall of 2008, so that means we’ve nearly seen the last of the Ugly American.” TTB has approved only a small number of labels referring to presidents. For those disinclined to find fault with President 43 we’d recommend the Cabernet Sauvignon.