Yesterday we discussed a scholarly article on the F-Word, in F-Words, F-Bombs and Booze, Part 1. That post was long on discussion and short on examples, so here are several examples of approved labels, raising a similar term and topic. First and perhaps most famous is Effen Vodka. It’s possible the brand name refers to something other than what Potts is talking about, but somehow we believe they are thinking of roughly the same thing. As Potts explains, this term has always been mired in ambiguity, and that accounts for much of its power and popularity. The ambiguity also, we suppose, helps it get approved. Second is Fricken Beer, as above. Indian River Brewing, of Melbourne, Florida, is hoping you too will walk up to the bartender and say “Get me a Fricken Beer.” If you don’t get slapped, it might be refreshing. Third is Big F’n Syrah. It is a robust Yakima Syrah with overtones of the F-Word. We have a few additional F-Word labels but please let us know if you see others.Continue Reading Leave a Comment
Cary Wiggins alerted us to a recent, scholarly article about, of all things, the F-word. His blog, called Meeting the Sin Laws, covers the intersection of sin, vice, alcohol beverages, and the law. Wiggins points to The Connotations of the F-Word. This is a post in The Language Log; it is a blog run out of the University of Pennsylvania since 2003. The post is by Chris Potts, a Professor of Linguistics at the University of Massachusetts, Amherst. He wants to get a better understanding of why people tend to remain so fascinated with this term (and other “taboo vocabulary”). He wants to know:
Does it in fact have sexual connotations even when used as an intensive, as in Bono’s “really, really f-ing brilliant”?
Ed. note: F-word modified. It’s not an idle topic; the FCC needs to grapple with this and so does TTB. Potts applies some fancy academics to this not so fancy topic, with cosine measures, cooccurrences, fleeting expletives, formal linguistic theories, latent semantic analysis, and even rubrics of framing. He does not necessarily conclude that the term has much to do with sex. This topic has a fair amount of relevance here, because this terminology pops up on alcohol beverage labels more often than...Continue Reading Leave a Comment
Despite many problems here in the US, the beer on the left shows the First Amendment is alive and well. Does anyone else find it a remarkable testament to the country’s strength, that the executive branch would affirmatively approve a label rather bashing the sitting president? This label does not pull any punches, with a reference to Brown and the Katrina fiasco. It goes on to say “It’s Fall of 2008, so that means we’ve nearly seen the last of the Ugly American.” TTB has approved only a small number of labels referring to presidents. For those disinclined to find fault with President 43 we’d recommend the Cabernet Sauvignon.Continue Reading Leave a Comment
TTB is highly unlikely to approve John McCain beer anytime soon. Not because he can’t win. But because TTB is reluctant to approve labels referring to Presidents of the United States. Despite this, many companies come very close to this line. Above is Obama Ale. Here is an Illinois wine celebrating the debate between Lincoln and Douglas. And some might see our current President here.Continue Reading Leave a Comment