narrowed demographic

Here is a lot of chickness. Witness it. Chick light beer is brewed and bottled by Minhas Craft Brewery of Monroe, Wisconsin. The website explains that Chick Beer is:  “The beer for women.  A premium light American lager, Chick is the only beer brand designed for women, who drink 25% of all beer sold in the U.S.”

Over on the right is Skinnygirl which of course is Tequila with natural flavors. Forbes says Beam paid Bethenny Frankel an “eyebrow-singeing $100 million” for the brand a few months ago:

That deal, which features a multi-year payout along with sales from her ever-expanding line of Skinnygirl products, bolstered Frankel’s bank account by an estimated $55 million in the past 12 months, according to sources close to Frankel (she won’t comment on the numbers); TV, we figure, earned her a mere $700,000.

The Chick has about 97 calories per 12 ounces of beer, according to the label. And the Skinnygirl has about the same number of calories, per 4 ounces. Neither appears to have any fat.

This is post number three in a series of three, about Sorelli’s amusing wine labels, showing women in various states of dismay and under-appreciation. Click below for the full label:

• tell me again why do I need a man?
• if you want breakfast in bed
• so much to do
• because I am the mother

These made me laugh. Sorelli is a series of about a dozen Tuscan wines imported by Monsieur Touton Selection of New York, New York. Almost every one in the series is funny and well-executed. The main images from the first four labels are above and we will show most of the others during the next week. Click below for the full label:

• let the games begin
• domestically disabled
• whisper my favorite words
• I can’t be good all the time