gin

Do you see something wrong with the above labels? All of them have “fancy” commodity statements, rather than one that is more stripped down. A plain commodity statement would be something like DISTILLED FROM GRAIN rather than DISTILLED FROM FRENCH WHEAT, as on the Grey Goose label above. On the one hand, there are many label approvals, such as the above. On the other hand, TTB recently rejected DISTILLED FROM NEW YORK GRAIN and said it must appear as DISTILLED FROM GRAIN instead. Can both the approvals and the rejection possibly be right? Between the two, what do you think is more right? This can be critical because most vodka and gin labels must have a compliant commodity statement, to show the commodity from which the base spirits are distilled. The examples above are Heart of the Hudson Vodka (NY Apples), Tuthilltown Vodka (75 pounds of Hudson Valley Apples), Grey Goose Vodka (French Wheat), Core Vodka (Hudson Valley Apples), Bootlegger Vodka (American Grain), and China Beach Vodka (California Grapes). Other examples are Cold River Gin (Maine Potatoes), Soft Tail Vodka (Washington State Apples), True North Vodka (Michigan Rye), and Flathead Vodka (Idaho Sugar Beets).

Here are two recent spirits products with an unusal and unusually large assembly of flavors. On the following list, the first 13 flavors are on the Root label, and the next 11 are on the Pink Spruce label.

1. Birch bark
2. Smoked black tea
3. Cinnamon
4. Wintergreen
5. Spearmint
6. Clove
7. Anise
8. Orange
9. Lemon
10. Nutmeg
11. Allspice
12. Cardamom
13. Pure cane sugar
14. Spruce oil
15. Cucumber
16. Juniper berries
17. Angelica root
18. Orange peel
19. Lemon peel
20. Coriander
21. Ginger
22. Orris root
23. Grains of paradise
24. Tangerine oil

The Pink Spruce Gin label also mentions that the product is made with “free range coastal water,” it is “Seasoned in Oregon Pinot Barrels,” and distilled from grain. The Root product strangely does not mention the commodity from which distilled and probably should. It was “inspired by a potent 18th century… recipe. … It is an alcoholic version of what eventually evolved into Birch or Root Beer.” There is almost no overlap in the list of flavors from one to the other.

Red Deer wine claims to be “Tree Free.” We could only guess that this means the labels are made from rice, or something other than trees. But no. The UPC label explains that the wine is “Untouched by oak – The ‘naturelle’ fruit characters of the wine are not overwhelmed by additives commonly introduced by man – LIKE OAK.” We are getting the impression they don’t like oak. The label says the producer is part of a sustainable resource initiative. It also refers to the “Intense body,” and TTB often disallows “intense” on table wines (where it suggests a high alcohol content). In other green beverages, Rainforest Gin claims it “Saves the Rain Forest with Every Bottle.” Of gin. Made in Cleveland.