We’ve come a long way, from clay pots to glass bottles to steel cans to . . . the bag-in-box. The bag-in-box came to wine about 10 years ago and Franzia took it and ran with it (Franzia’s website and labels say it’s “The World’s Most Popular Wine.”). But much more recently, the box has come around to package beer and spirits. Sam Adams Twisted Tea is packed in a 1.3 gallon Cardboard Keg. The box says the beverage will stay fresh for up to 30 days after opening, and that’s pretty good for a beer product. The product is classified as a malt beverage with natural flavors. Turning to spirits, the Sauza Margarita is packed in a 1.75 liter bag-in-box. It is classified as a spirits cocktail, made with tequila and triple sec.
Continue Reading Leave a CommentBrand Extensions; 'Salada Tea
Tea with a bit of ethyl kick seems to be one of the most popular trends of the past year. TTB has approved many brands, and these are two of the biggest. Southern Comfort Sweet Tea Cocktail is classified as a liqueur, at 15% alc./vol. The back label proclaims it — “exciting.” Jack Daniel’s Sweet Tea is classified as a malt beverage with natural flavors. It has 2/3 less alcohol. Google Maps says the products are made 5 miles apart, in Louisville, Kentucky.
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F-Words, F-Bombs and Booze, Part 3
Way back in December of 2008 we ran Part 1 and Part 2. We didn’t really expect to see too many more variations on this theme, or that it could go a whole lot further. But alas we may have underestimated the frat-boy contingent of the alcohol beverage industry. Not that we think it does or should offend any “adult beverage” consumer. Perhaps the liqueur is Chinese and pronounced Fu-Chen. Perhaps the ale is German. It’s quite possible that our mind is in the gutter, and these labels have nothing whatever to do with sex, but we wouldn’t put any money on it. Lest anyone be unduly offended, I have two kids and I am pretty sure it would take something more than this to set them off kilter. The Fokker Ale is made by Azalea Coast Brewing, in Wilmington, North Carolina. The Fuchen Liqueur is herbal liqueur, imported by BPNC of Temperance, Michigan. We appreciate the irony that this liquor company is situated in Temperance of all places, and a lot of other people apparently felt the same way, as the company has recently changed its name to The Temperance Distilling Company.
Continue Reading Leave a CommentYerba Mate
Here is one of only a few TTB-approved beverages made with yerba mate. The wiseGeek says:
Yerba mate is one of the most popular natural sources of caffeine in subtropical South America, especially Argentina and Paraguay. Yerba mate leaves can be used to make an infusion that resembles green tea, although much stronger. Yerba mate has about 50 mg of caffeine per six-ounce cup.
By contrast, a cup of brewed coffee has about 2-3 times more caffeine. MateVeza is an “Organic India Pale Ale Brewed with Yerba Mate.” The label says it is “naturally caffeinated.” It is made by Mendocino Brewing in Ukiah, California.
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No Refund for BigHorn
Here we have an embarrassment of riches. We didn’t expect to see one beer label about the intricacies of the Internal Revenue Code — let alone two. Tax Ale is a classic from way back in 1996 (hence the miserable photocopy). The fine print, below the big screw, says:
Warning: This beer is not approved by the Internal Revenue Service. Brewed with compassion for Internal Revenue. … By the Special Audit and Brewing Company.
Ominously, BigHorn only lasted a few more years and got its last approval in 1999. Meanwhile, Lagunitas is still busy tweaking the government left and right. The top of the Correction Ale label seems to refer to section 401(k) of the Internal Revenue Code, and our dwindling retirement accounts. The text on the right side of the label says:
Continue Reading Leave a CommentWho would ever [give] their money to a guy with a name like “Made-Off”? … If it was all too good to be true, it was. … OK, we all partied down and, YES, we took some liberties with some of our female guests. But now it’s the day after Mardi Gras when everyone kneels down and prays. Apparently it really is possible to have too much fun. But it is far better to have partied and lost than never...
Tags: current events, political, speech