Last month, we highlighted three beers with alcohol contents above 18%. For the most part, these beers created little controversy, despite stuffing a six-pack’s worth of alcohol into a single bottle. Enter Scotland’s BrewDog, a craft brewer that drew the ire of industry watchdogs in the United Kingdom with their Tokyo* oak aged stout. Alcohol Focus Scotland called the 18.2% alc./vol. beer “irresponsible,” and a member of the Scottish Parliament even submitted a motion condemning the brewery. BrewDog responded to these UK critics with Nanny State, a 1.1% alc./vol. “mild imperial ale.” The label has this to say:
At BrewDog we appreciate your inability to know your limits – especially when it comes to alcohol – which is why we’ve created Nanny State. This idiosyncratic little beer is a gentle smack in the right direction. Please note: BrewDog recommends that you only drink this beer whilst wearing the necessary personal protective equipment and in a premises that has passed a full health and safety risk assessment for optimum enjoyment.
The name, absurdly low alcohol content and label combine to create a witty riff on alcohol beverage policy. And it may well be a great public relations move for a small brewer — taking a well-publicized swipe at critics with a marketable...Continue Reading Leave a Comment